Samsung House zvanično otvoren na Igrama Milano Cortina 2026
U srcu Milana, globalni olimpijski i
paraolimpijski partner, Samsung zvanično je otvorio Samsung House u
istorijskoj palati grada - Palazzo Serbelloni, novom centru za sportiste,
medije i partnere tokom Zimskih olimpijskih i paraolimpijskih igara Milano
Cortina 2026.
Palazzo Serbelloni je neoklasična palata smještena
u srcu Milana, izgrađena po nalogu aristokrate Gabria Serbellonija. Krajem 18.
vijeka palata je u velikoj mjeri rekonstruisana, uključujući i fasadu koju je
radio Simone Cantoni. Zanimljivo je da su palatu 1796. godine tri mjeseca
koristili Napoleon i Žozefina.
Na ceremonija otvaranja, održanoj 4. februara u
palati Serbelloni u Milanu, zvanično je presijecanjem vrpce otvoren Samsung
House. Nakon toga, uslijedili su govori i obraćanja ključnih gostiju, među
kojima su bili Anne-Sophie Voumard, izvršna direktorica IOC Television
& Marketing Services, Andrea Varnier, generalni direktor Milano
Cortina 2026, kao i predstavnici regije Lombardija i Grada Milana.
Ceremoniji su prisustvovali i predstavnici
kompanije Samsung, a govor dobrodošlice održala je Stephanie Choi, izvršna
potpredsjednica i rukovodilac Mobile Marketing Center, MX Business, Samsung
Electronics, dok se Mauro Porcini, predsjednik i glavni direktor za
dizajn, pridružio kao dio Samsung delegacije.
Svečano otvaranje obuhvatilo je i nastupe uživo,
kao i posebno osmišljen milanski meni koji je kreirao italijanski šef kuhinje
sa Michelin zvjezdicom, Enrico Bartolini.
Samsung House odraz je uvjerenja kompanije
Samsung da otvorenost zbližava ljude i prikazuje kako tehnologije brenda
omogućavaju povezanije olimpijsko i paraolimpijsko iskustvo – ne samo na Igrama
Milano Cortina 2026, već i kroz gotovo 30 godina dugu istoriju kompanije kao
globalnog partnera. Prostor je osmislio Balich Wonder Studio pod vođstvom Marca
Balicha, kreativnog direktora ceremonije otvaranja Milano Cortina 2026, i
koncipiran je tako da se „kreće“ u ritmu Zimskih olimpijskih igara – ne kao
izdvojeni izložbeni prostor, već kroz prenošenje atmosfere ceremonije otvaranja
u svakodnevno iskustvo posjetilaca. U prostoru se nalaze zone dizajnirane da
istaknu tradiciju inovacija kompanije Samsung i podstaknu smisleno povezivanje.
Samsung House će biti otvoren tokom trajanja
Zimskih olimpijskih igara do 22. februara 2026, nakon čega će ponovo biti
otvoren za Zimske paraolimpijske igre u periodu od 6. do 15. marta 2026. godine.
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